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Rich Land

Hunt Chief Strategy Officer

Rich joined The Rider Firm in November of 2020 after spending 11 years working for one of the world’s biggest online cycling retailers, but has a long career in the cycling industry spanning three decades. Hugely passionate about the customer and delivering them the best products for their needs, being customer centric is at the heart of all decision making. A strong strategic thinker, always willing to learn and keep developing and evolving having worked in many different roles within the bike industry from Product Management, Shop Manager and Bicycle Fitter. The passion for bicycles has been a long one taking in BMX, MTB, Road and Gravel bikes. Rich’s favourite place to ride is through the twisty roads in Flanders on an April morning.