Customer Service & MTB Product Tech and Communications
Sam covers all aspects of customer service with a bias towards the chunkier end of the tyre spectrum
Growing up riding trials and evenings spent mucking about at local skateparks, it’s fair to say Sam's most comfortable with riser bars and flat pedals, but happy to clip in and get the road miles in too. Sam has been working in the bike industry since school, covering various roles from mechanic, sales and shopfloor management. After not being able to resist the calls of the Canadian mountains any longer, he moved out to Whistler working as the Technical Representative between GT bikes and resort ensuring everyone from staff, patrol and one-off guests alike had a great brand experience.
Now back in the UK, Sam is excited to keep the BC momentum rolling, and scratch the travel itch at the same time, by exploring trails a little closer to home.