Moving mountains & pushing limits: The Atlas Mountain Race

Moving mountains & pushing limits: The Atlas Mountain Race

Two incredible victories at an incredible race. Read about how it went for Cynthia and Justinas at the Atlas Mountain Race.
UP UP UP! Richard Cartland

UP UP UP! Richard Cartland

A Q&A with our own hill climb fanatic Richard Cartland.
Comfort > Aero: Lisa Pfeiffer at Trans Continental Race

Comfort > Aero: Lisa Pfeiffer at Trans Continental Race

Read about Lisa's set-up for the TCR and why she's done away with aero kit and electronic gears.
Gail Browns Tour Divide

Gail Browns Tour Divide

Up and down & full of drama. Gail talks about her ride at the Tour Divide 2023.
Jay & The Pan Celtic Race

Jay & The Pan Celtic Race

The Rider Firm's very own Jay chats to us ahead of his first ultra race.
13,000km and Counting: Sofiane's HUNT Custom Wheels

13,000km and Counting: Sofiane's HUNT Custom Wheels

A closer look at the wheels of one of the world's best Ultra-racers.
Preview: Tour Divide

Preview: Tour Divide

HUNT Beyond rider Justinas Leveika talks about their aspirations ahead of the Grand Depart.
HUNT at Traka

HUNT at Traka

We headed down to Girona to experience the dusty gravel tracks of the Traka
Race Day: Ben Boxer at Dirty Reiver

Race Day: Ben Boxer at Dirty Reiver

Ben recounts his experience at the Dirty Reiver 2023.
The Gralloch: Gravel Ready Tyres

The Gralloch: Gravel Ready Tyres

Here are the tyres we'd recommend for racing at the Uk's first UCI World Gravel series event.
In Photos: Rich & James Rothwell's Highland Trail 550

In Photos: Rich & James Rothwell's Highland Trail 550

Rich & his son James share their favourite photos from the infamous HT550.
The Gralloch x HUNT Wheels

The Gralloch x HUNT Wheels

We are joining forces with the UK’s first ever TREK UCI Gravel World Series event, The Gralloch.