New kids on the block.

New kids on the block.

There’s a certain crackle in the air when something new hits the scene.Raw. Unfiltered. Loud in its own quiet way. Out of Düsseldorf, Hearthouse Racing arrives with that exact frequency...
Trail isn’t soft anymore.

Trail isn’t soft anymore.

There was a time when “trail” felt like a tidy category. Efficient enough to pedal all day, capable enough on technical descents, sitting somewhere between cross country and gravity. That...
Kai Luge: Reset, Reflection & Riding Between the Lines.

Kai Luge: Reset, Reflection & Riding Between the Lines.

Mallorca in January isn’t about chasing segments. It’s about space. We met Kai Luge during his annual reset on the island — a time he consciously uses to slow down,...
The Architecture of Aches and Amore: Ten Years of MOGAST

The Architecture of Aches and Amore: Ten Years of MOGAST

Images by Paul Müller There is a specific kind of gravity found only in the Valtellina. It isn’t just the pull of the earth against a climbing wheel; it is...
ASH&AIR — La Palma

ASH&AIR — La Palma

February has a certain weight to it.The calendar says the season is moving forward, but the world outside disagrees. Skies hang low and colourless, rain taps against windows with quiet...
Built for the Borders: Lachlan Blair’s 2026 Transition Sentinel Setup

Built for the Borders: Lachlan Blair’s 2026 Transition Sentinel Setup

We’re excited to announce that Lachlan Blair will be rolling on HUNT wheels for another year! For 2026, Lachlan has also confirmed a new sponsorship deal with Transition Bikes, and...
Perfectly Matched: Utah x Trail Wides

Perfectly Matched: Utah x Trail Wides

It started with a pretty unromantic reason. Our MTB Brand Manager, James Stokoe, needed one more flight to lock in United status for the following year and had some flight...
Bikepacking with Matt: Riding into the Unknown.

Bikepacking with Matt: Riding into the Unknown.

On the 31st of December, I flew to the Oceanian continent for the first time to take on an adventure I’ve been daydreaming about for years: bikepacking around Australia and...
Climbs + Haribo = Perfect Day out

Climbs + Haribo = Perfect Day out

HUNT at Velofollies: Our First Belgian Dance Card

HUNT at Velofollies: Our First Belgian Dance Card

GuyKesTV x HUNT

GuyKesTV x HUNT

We’re super excited to announce that HUNT Bike Wheels is now the official wheel sponsor of Guy Kesteven’s GuyKesTV YouTube channel! So what does this mean? In short, HUNT will...
Riding in Malaga

Riding in Malaga

Recently, our Chief Technical Officer, Daniel, swapped grey UK skies for the sunny roads of Malaga to join New Generation on a cycling adventure.