Taking HUNT to the highest level of racing

One of the biggest ambitions for the next chapter of HUNT is to work with a WorldTour or ProTour team across both the men's and women's sides of the sport, giving us the opportunity to develop and validate our products in one of the most demanding environments in cycling.

For us, after our past work with Qhubeka, this is about far more than seeing HUNT wheels back in the biggest races in the world. The real value comes from working directly with riders, mechanics and performance teams who are constantly pushing equipment to its limits, giving our engineering team another level of feedback and helping us understand where meaningful gains can still be found.We want that relationship to work both ways, supporting riders with equipment they genuinely believe can help them perform while using everything we learn from racing to improve the wheels we create for every HUNT rider. It is also important to us that this happens across both men's and women's racing, as different riders, race demands and perspectives give us a broader understanding of performance and ultimately help us build better products.

Growing the team without losing the passion

A big part of HUNT's future is continuing to invest in the people behind the products.

As our development process becomes more sophisticated, we are bringing more experience and specialist knowledge into the business, including people such as Rob Fields, whose expertise adds another layer to an already passionate engineering and development team. Growing the team gives us the ability to go deeper into aerodynamics, materials, manufacturing, testing and real-world validation, while also challenging the way we have done things before. The aim is not simply to have more people involved, but to bring together different experiences and ideas that allow us to ask better questions and push product performance further. At the same time, we never want becoming a bigger company to mean becoming a less personal one. HUNT has always been shaped by riders talking to riders, sharing ideas, testing things and getting genuinely excited when they find a better solution, and that is something we want to protect as the business grows.

Continuing to push product performance

We have taken a significant step forward in the way we develop products over the past few years, particularly through the Limitless range and the way we now combine aerodynamic development, wind tunnel testing and real-world validation. This has won us one of the most prestigious awards with the fastest wheel crown in the Cyclingnews windtunnel testing.

That progress gives us a stronger foundation, but it does not mean the job is finished. Every new generation of product creates another opportunity to learn, whether that comes through new materials, manufacturing techniques, rim profiles, tyre development or simply a better understanding of how all of those elements work together underneath a rider.

Sometimes those improvements are obvious and sometimes they are measured in very small gains, but both matter when the goal is to create genuinely higher-performing wheels. We want every new technology or design decision to have a clear reason behind it, rather than developing something simply because it is new.

The focus remains the same: finding meaningful ways to make wheels faster, lighter, stronger, more stable and ultimately better to ride.

Taking the HUNT spirit further

HUNT has strong roots in the UK, but today our riders and our team reach far beyond it, and Europe will be an increasingly important part of the next stage of our growth.

We want to continue cementing our position in established European cycling markets, building stronger local relationships, improving the way we support riders and becoming a more visible part of the cycling communities within those countries.

At the same time, we are excited by the opportunity to explore markets beyond the places where cycling brands have traditionally focused. There are incredible riding communities all over the world, each shaped by different roads, terrain, climates and cultures, and we believe there is a huge amount we can learn by getting closer to those riders.

The goal is not simply to sell HUNT wheels in more countries, but to bring the HUNT spirit with us by working with local riders, athletes and partners, listening to what those communities need and building relationships that feel genuine rather than simply expanding for the sake of expansion.

The next chapter

The future of HUNT means a bigger team, deeper engineering capability, closer involvement with the highest level of racing and a stronger presence across Europe and beyond, but we want all of that growth to strengthen what HUNT already is rather than change it.

At the centre of the company should still be people who genuinely love bikes, care about the products they create and believe there is always another improvement worth chasing.

That is what got us here, and it is what will take us into the next chapter.