Welcome to HUNT: Adam Latcham Joins the Team for 2027
New challenges. Bigger ambitions. We're excited to welcome cyclist, triathlete and content creator Adam Latcham to the HUNT family for the 2027 season.
Based in Wales, Adam is no stranger to pushing his limits on two wheels. From long-distance cycling adventures to endurance challenges, he has built a community around his passion for cycling, sharing the highs, the challenges and everything in between.
Having previously tackled Land's End to John O'Groats in both directions and cycled the length of Wales in a single day, Adam knows what it means to put equipment to the test.
Now, with a packed 2027 race calendar ahead, he's stepping things up again.
Big Ambitions for 2027
With IRONMAN Wales 2027 firmly in his sights, alongside a series of major gravel races, Adam is preparing for a season that will demand endurance, versatility and complete confidence in his equipment.
At HUNT, we're committed to developing wheels that deliver measurable performance gains, helping riders make the most of every effort. Whether it's chasing a personal best on the road or tackling demanding gravel terrain, having the right equipment can make all the difference.
For Adam, that's exactly what this partnership is about.
"When you’re putting so much time and effort into training, you want to know you’re getting the most out of your bike, and having the right equipment plays a massive part in that.
Wheels are one of the biggest upgrades you can make, so to have HUNT backing me is awesome.
I’ve got some pretty big plans for next year, with Ironman Wales 2027 and some big gravel races on the cards, so having wheels I can trust and knowing nothing is going to hold me back is massive.
I can’t wait to get stuck in, put them through their paces, and see what we can do together!"
Putting Performance to the Test
From the road to the gravel, Adam will be putting HUNT wheels through their paces throughout the 2027 season, sharing his experiences, training and race-day efforts along the way.
We're looking forward to supporting his ambitions, getting his feedback and seeing where the season takes him.
Welcome to HUNT, Adam. Let's see what 2027 brings.
