Daniel has worked within the bike industry for the last 9 years, formerly leading the Cyclescheme business in the UK as a part of his board and leadership positions within the Grass Roots Group, an Employee Benefits and Engagement business. Having worked across multiple business disciplines Daniel works directly with the owners of the business to support the acceleration of the businesses product and people strategy. Daniel is a keen road cyclist (and Brompton commuter), riding Paris-Roubaix and also competing in triathlons to Ironman distance amongst other things.